BY SUSAN ROSE
Black Tie Transportation CEO Bill Wheeler is an open book. If you ask him how to succeed in chauffeured ground transportation, he’ll happily tell you: “The secret to anyone’s success is that they care,” he says. “If you care enough, then you can teach your people to care and it becomes an easy business: Show up on time with a clean car and a professional chauffeur. That’s it.”
It’s that simple … and that difficult. Nearly three decades of experience have prepared Wheeler for most anything, including the dot-com bust and the explosion of the tech community in Silicon Valley and the San Francisco Bay Area where the company is located.
Photo Left: Like father, like son: CEO Bill Wheeler (left) with his son William at Concannon Vineyards in Livermore, Calif. (with one of Black Tie’s buses from Grech Motors)
Photo Right: Wheeler stands amongst his latest fleet additions: BMW 740Li sedans